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"I Don't Even Recognize the Person in the Mirror Anymore."

You aren't losing your mind—you’re losing your hormones. And the "diet culture" advice you’ve followed for years is actually making it worse.

DEFINING THE SHIFT: PERIMENOPAUSE, MENOPAUSE,
& BEYOND

  • Perimenopause: 

 This is the roller coaster stage where hormone levels start fluctuating and we experience hot flashes, brain fog, irritability, etc. 

  • Menopause: 

This is the ONE DAY that a woman has gone 365 days since her last and final period...ONE DAY!

  • Post-Menopause: 

The next phase of our lives starts after the day of Menopause. Here we need to be mindful that low estrogen can have a negative effect on the body.

Menopause isn't just one "thing" - it's a total system reset of your entire body.

The Life U Love logo – menopause coaching and wellness brand

Data as a Tool, Not a Life Sentence

Diet culture told us restriction and rigid tracking forever were the price of results. They're not — and in midlife, that kind of chronic stress can spike cortisol and work against you.

That doesn't mean data has no place. Used short-term, apps and scales teach your eye what a real portion looks like — so you can eventually put them down for good.

  • Temporary, Not Forever: We use tracking briefly to calibrate — not as a punishment, but so you learn to spot a properly-portioned plate on sight.

  • Fed, Not Starved: Even in a fat-loss phase, your body needs enough protein and nutrients to thrive. We build that plate together.

  • Graduate to Intuition: Once the pattern clicks, you move from the scale to your body's own hunger and fullness cues.

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15% Off All Items

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My 3 Pillars of Support 

1

Menopause-Smart Health Plans

Menopause can bring changes, but you don’t have to navigate them alone. I guide you through lifestyle shifts, recovery strategies, and hormone-friendly habits that make a big difference.

The goal is to help you feel strong, confident, and energized through this stage and beyond.

2

Fitness Coaching

Whether in-person or online,

I design workouts that match your goals, fitness level, and stage of life.

You get real-time support, encouragement, and accountability so you stay consistent and keep building strength and confidence.

3

Nutrition Guidance

Food can make a huge impact on how you feel during midlife and menopause. I help you make simple, sustainable shifts in your eating habits that can ease symptoms, boost energy, and support your workouts.

No diets, just practical suggestions that fit your lifestyle.

Reclaim Your Strength & Your Spirit

You've spent decades taking care of everyone else. Now, let's take care of you.

Don't spend another year guessing or feeling frustrated by "what used to work." Let's build a life-and a body-that you actually love living in.

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Jo Scheimberg menopause coach in Los Angeles offering wellness and weight loss support
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Meet Jo

I’m Jo Scheimberg, a certified menopause and longevity specialist, nutritionist,  and personal trainer. ​

I’ve been through menopause, so I know how tough it can feel. Instead of accepting that aging means slowing down, I took control of my health and now I help women do the same.

The Life U Love is where you’ll find the guidance, accountability, and support to feel strong, energized, and confident again.

What My Clients Say

“I’ve never wanted to go to a gym and have always felt awkward with my lack of physical ability. Jo has tailored exercises that work for me and I see the results! In addition, I always thought that I had a fairly good eating habits - after reviewing my diet Jo has encouraged me to add foods that actually taste good and support a healthier lifestyle."
“Jo is my cheerleader - she’s put me on the road to wellness in both nutrition and exercise. She offers a wealth of knowledge and encouragement every time we meet.”

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